Speedy Summer Programs

I thought I’d share a trend we have been seeing in the past couple of months. More and more companies are adding or increasing their telemarketing efforts for lead generation. The number one reason for this shift seems to be the speed of sales conversions and generating revenue. Other lead generation programs are delivering leads, but the average time between generating the initial lead and scheduling an appointment can take months.

In contrast, a new calling program can be developed and launched within a couple of weeks. In fact, a call can propel a prospect from creating awareness, identifying interest and qualifying the sales opportunity to scheduling an actual appointment in a single call (or multiple calls made within a few days of each other).

We’ve been working on calling projects this summer that include:
• Cold calls to target accounts to schedule appointments for sales executives
• Follow up qualification calls to other lead generation program responses to accelerate the next steps
• Customer calls for up-selling and cross-selling
• Data append calls into target accounts to identify specific decision makers

Let me know if you’d like to learn more about how these programs are working. You may rediscover the power of the phone, two-way dialogue and the building of personal relationships.

Susan Linman