Friday, July 30, 2010

Records.

I’m not talking about the round, vinyl ones – although those are pretty neat too. I’m talking about the highest or best rate, amount, etc., ever attained; an unsurpassed statistic.

Right now in Portland we are experiencing heat records – 4 days straight of 100+ degree weather and a new overnight low record of 75 degrees. Here in Portland we just aren’t used to this weather – it really does rain here the majority of the year!

At Dunthorpe, the heat isn’t the only record we are experiencing though…we are proud of some recent records we delivered for our clients, including:
  • A multi-touch campaign that delivered an incredible 23% conversion to appointment rate.
  • A data append project where we added 617 key contacts at target accounts using telemarketing and we even added email addresses and opt-in permission for 98% of them
  • A customer cross-sell program that generated 294% more interest and pipeline than expected.

I hope your immediate reaction is, “gee these guys are good.”

And, although these specific results are outstanding, more important is our overall track record of planning, executing and measuring programs that meet and exceed our client’s expectations over and over.

Well, that and some of the various awards and records that our talented team has accomplished outside of work:
  • Winner of the New York Press Association ‘Photographer of the Year’ 1990
  • Member of the Valparaiso University trivia team that won the National Collegiate Trivia Competition in 1976
  • Creator of the Guinness Book of World Records largest greeting card
  • Member on the 2008 National Six-Touch Rugby Team

(Oh and we have other interesting talents and honors too like a degree in applied physics with concentrations in astronomy and astrophysics, a commercial pilot, can say the alphabet backwards in 15 seconds, and can play the accordion).

Do you have an interesting record of your own? What records can we help you reach?

Kate Writt
Senior Project Manager
Dunthorpe Marketing Group

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