Thursday, September 30, 2010

Back to School = Back to Business

The signs are all around us…the days are getting shorter, the nights are a little cooler, and everyone is talking about having to drag their kids out of bed in the morning. Clearly, summer is over - not only for the kids and teachers but for all of us in the office. There is a definite ‘back to business’ feeling around here. I’m sure you know the vibe I’m talking about, i.e. Q3 is over today, what are we doing for Q4, what’s our plan for 2011?

Now don’t get me wrong, as much as I hate the school traffic on my way to work every morning, as a project manager - I love this time of year! It’s a great time to analyze the success of current projects and programs, what worked best, and what didn’t. More importantly though, it also indicates new goals, in-depth planning and the start of new projects and programs to help our clients achieve their objectives. Have you started your program planning? What factors are influencing your planning decisions? Need help planning – give us a shout or join us for our upcoming webinar and learn how to plan, create and develop a strategy for a target account program.

All this of course means more work, but fortunately that isn’t the only by-product of this time of the year…there are also many other great things to look forward to. For example, getting out your favorite sweater, those tasty fall beers (yum!), freshly ripened apples, the leaves changing colors, your Halloween costume ideas…what else?

Kate Writt
Senior Project Manager
Dunthorpe Marketing Group

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